SEO Specialist

Marketing · Ottawa, Ontario
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level
Compensation 50 - 60,000

Search Engine Optimization (SEO) Specialist

Solink is a different kind of data-analytics software company. We’ve successfully made surveillance video a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A little description of the role…

As the Search Engine Optimization (SEO) Specialist, you will be a key member of the Growth team as an expert in off-page SEO (backlinking and outreach) and on-page SEO. You are an energetic individual who is a highly organized go-getter. You will make an impact in the overall Organic SEO strategy we’re building to generate more inbound leads and traffic. You will report to our Director of Growth and you will work closely with the Marketing Team, especially our Content Manager, to distribute our content to specific audiences.


  • You have 2+ years of SEO backlinking and outreach experience
  • Proven results increasing backlinks, search rankings, traffic, and conversions from SEO initiatives.
  • You know how to craft great emails for outreach and you are eager to roll up your sleeves to reach out to many publications/websites to get backlinks.
  • You have experience with SEO Software (Ahrefs, SEMrush, Screaming Frog, etc) and the Google Suite (Google Analytics, Looker Studio, Google Search Console, etc.)
  • Experience with technical SEO audits and management of tasks for audit errors
  • You have a collaborative and positive attitude with passion for questioning assumptions and answering questions with data, in order to unlock value for the enterprise.
  • You are self-directed, proactive and able to define and execute projects independently
  • White-hat SEO is the only way…and you love being creative.

Bonus if you have:

  • Strong writing skills to help build our online glossary and add content to other SEO pages.
  • Read a lot of Backlinko, other top SEO blogs and keep yourself updated on the new SEO trends.
  • Experience in competitive analysis, extracting best practices from it.


  • Candidates must undergo a criminal records check upon hire;
  • Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
  • Be willing to comply with Solink’s own security policies and standards.


  • Push our on-page SEO to the next level (site structure, page titles, Metas, URLs, redirects, internal linking, sitemap review/maintenance, etc.)
  • Create and execute on our off-page SEO and backlinking strategy. You will own the outreach, crafting emails and being relentless on increasing our backlinks’ volume and quality.
  • Create SEO dashboards: Monitor, track, and analyze keyword and topic ranking performance on an ongoing basis to make sure we’re hitting our targets.
  • Execute Backlink Gap Analysis Audits amongst direct competitors, and look at the best in class in similar B2B SaaS companies to continuously update and strengthen our backlinking strategy.
  • Conduct SEO audits to find new opportunities, create recommendations and execute on the priorities we will define as a team.
  • Find new ways to get more leads from our current organic strategy (eg. managing CTAs, testing layouts, running experiments on copy, etc.)
  • Work closely with our Content Manager to distribute the new and updated content with efficiency.
  • Keep current with the latest SEO trends to identify new projects


Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions…

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate and striving to make an impact.


Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life. We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun…

All that - PLUS we offer…..

  • Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work life balance);
  • Opportunities for growth based on merit, skill, and initiative;
  • Friendly, welcoming and team-oriented atmosphere that fosters collaboration;
  • Creative and innovative environment that mentors, supports, motivates and inspires you to make an impact;
  • Interesting and exciting assignments ranging in size, type and complexity;
  • An “open-door” policy where communication and brainstorming is encouraged;
  • A really positive and fun environment working with an incredibly ENERGETIC team;
  • Competitive salary reviewed annually;
  • Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);
  • Monthly reimbursement toward a health and wellness;
  • Extracurricular SOLINKIAN social events (annual “solink-o de mayo”, so-learns, sports teams, so-lunches, team builders, and much more)
  • Please note: We currently operate within a hybrid approach, remote work is an option for this role. 

We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process.


Please submit examples of prospecting emails for backlinking as your cover letter addressed to Mando outlining why you would be the right fit for this position.

Thank You

Your application was submitted successfully.

  • Location
    Ottawa, Ontario
  • Department
  • Employment Type
  • Minimum Experience
  • Compensation
    50 - 60,000